LIMITED IN SPACE AND SIZE? GO UP! DOUBLE-DECK EXHIBITS
GOING UP with Double-Deck Exhibits vs. OUT
Incorporating a multi-story (or “double-deck exhibits”) exhibit in to your trade show presence is a great way to add usable space without increasing your exhibit floor footprint. Investing upwards of $50 – $60 a square foot at some trade shows is a tremendous expense. Using less square footage and the full cubic content of your contracted space with a custom built double-deck exhibit booth creates a visually dominant and dynamic experience for attendees traveling the show floor. Upper levels can be used not only for hospitality suites, private conferences, or celebrity appearance, but also for more visually stimulating, and potentially interactive, marketing for your company. A Double-Deck Exhibit is like a 10 carat diamond, IT GETS NOTICED!
Your exhibit display is the first point of impact on an attendee, creating a visceral experience not easily forgotten. A creative and thoughtful approach to the design of the exhibit will provide a lasting impression on those visiting. The feeling of exclusivity and privacy once an attendee enters the multi-level exhibit space is hard to match. In addition, providing private space for your sales team to interact with attendees while still on the show floor keeps all the profitable action in your company’s domain.
SELECTING AN EXHIBIT BUILDER
Several things should be considered before an exhibit manager and/or marketing team commit to the use of a double-deck exhibits in any trade show. A competent exhibit builder, like Exhibit Systems, Inc., is ultimately responsible for understanding the specifications of the structural design, the show venue, show management rules and regulations, as well as the city, state and county laws governing a structure of this type. Regardless, exhibiting companies should always review any guidelines or regulations when considering a multi-level exhibit design to give them a maximum return on investment. An excellent resource to review are IAEE’s Guidelines for Display Rules and Regulations (developed by the International Association of Exhibitions and Events™ as well as the local exhibition service contractor and the facility for local regulations.
Double-decker, multi-story, or multi-level – however you phrase it – booths are show stopping on any trade show floor. The combination of your company’s imagination and ingenuity, coupled with a reputable and knowledgeable exhibit builder like Exhibit Systems, Inc., will double the impact your exhibit has on prospective customers, and hopefully, double your ROI!
By: Kim Simoni