Virtual Components for Trade Show Exhibits

Enhancing your Exhibit Rental with Technology

How does a company use virtual features when exhibiting at a trade show? One may brainstorm ideas like a game designer creating video games just for your branding and products or playing a virtual sports game using special goggles. Channeling the technological needs of our society gives your exhibit the edge it needs to succeed.


One way to incorporate virtual reality in exhibition is to prolong the life of an event. For example, recording a lecture and posting it on social media sites allow for more people to see and share it. Taking such an action can extend further than just the trade show list of attendees and seek out other untargeted populations.

Overall engagement with the interactive parts of virtual events generate more interest, circulate questions and answers, and start constant conversations. This method adds to the understanding of the client to see how prospects see them and their business. A focus group takes on the same idea; you have the researchers and participants learning from valuable time.

With trade show exhibits, set-up and tear down of the booth must be thought about beforehand. However, a virtual event encompasses everything a trade show has to offer with less preparation. Think about this for a second: less work for your company and more feedback from your prospects. That is simply genius!


Another perk of hosting a virtual event is reaching more people all over the world; attracting a mass audience like a trade show exhibit would. If budget is an issue of importance for your company, then you’ve just solved the problem. Anyone can be a part of virtual events and all you need is a mobile device, tablet, or computer along with an internet connection

Virtual events provide a way for companies to learn and share ideas with people like themselves. Location of prospects doesn’t matter because they can be present wherever they reside. Companies can track which online prospects make the transition to showing up physically at a booth in the future. Additionally, sales can improve when a company takes advantage of the benefits virtual events hold. If your company doesn’t want to spend as much money on trade show exhibits, consider planning a virtual event.




truss display